Inside the It-Girl Homes of 2025: Luxury Interiors and Modern Glamour

What It Means to Be an It-Girl in 2025

The silent romantic comedy film It (1927), starring original It-Girl Clara Bow, defines ‘it’ as: “that quality possessed by some which draws all others with its magnetic force.” To have “it” meant embodying a magnetic charm — the kind Serena van der Woodsen would later embody in the Gossip Girl era — a charisma so potent it seduced people into wanting (to be) you.

In the 2010s, however, “it” narrowed into a shorthand for having Alexa Chung’s Shrimps faux-fur coat or Sienna Miller’s ability to make polka dots look bohemian chic.

Image credit: Express

But no longer. Say hello to the interior design It-Girl In 2025, the It-Girl isn’t only shaping wardrobes — she’s curating her world from the inside out. Their homes, paradoxically private yet publicly shared, have become the new measure of taste and status. Instagram feeds are no longer dominated solely by outfits; they’re showcasing sofas, sconces, and serene reading nooks — interiors that reveal just as much about charisma as a front row appearance at Chanel.

Because, in truth, our possessions and surroundings say as much about us as our clothes. From bookshelves stacked with cult titles to an artfully placed Fendi vase, interiors are becoming a canvas for self-expression. The modern It-Girl knows this — and her home is now her most compelling accessory.

Here’s how six icons are channelling their sartorial charm into the ultimate chic interiors.

Sofia Richie Grainge’s California Minimalism

Image: Courtesy of Sofia Richie Grainge’s Instagram

Image credit: scmpstyle

Sofia Richie Grainge’s enormous newlywed mansion in Los Angeles, which she shares with husband Elliot Grainge, is an elegant extension of her coastal quiet luxury aesthetic.

The sitting room echoes a luxurious beach house, with oversized windows flooding the space with natural light. Soft linen sofas, pale oak floors, and accents of sea-glass blue create an atmosphere of serene elegance — minimalism made aspirational.

Linens, sunnies, and nautical stripes find their interior equivalent in the whitewashed walls and sea-blue curtains of her dining room. Richie Grainge famously chose bespoke Chanel gowns for her wedding, and the grand chandelier over her dining table nods to her love of timeless couture glamour.

On Instagram, she often poses in minimalist outfits against her home’s muted neutrals. It’s branding by osmosis: wardrobe and interiors merging into one coherent aesthetic. This seamless alignment makes her lifestyle feel authentic rather than performative.

Richie Grainge’s interiors embody the language of “quiet luxury” — a subtle, coded way of signalling wealth through restraint. It demonstrates how design can be a brand extension, not just decoration.

Dakota Johnson’s Hollywood Hideaway

Image credit: Dakota Johnson’s mid-century home via Architectural Digest

In her viral Architectural Digest house tour, Materialists (2025) star Dakota Johnson revealed a quirky, plant-filled mid-century home in Los Angeles.

Her interiors echo her playful personality: wax mushrooms on desks, oversized crystals in dining rooms, and chaotic bookshelves that refuse to stay in order. The infamous moment she declared “I love limes” in her kitchen (despite her allergy) became a meme — and cemented her home as one of the most relatable, yet aspirational, celebrity interiors on the internet.

Image Credit: House Digest

But Johnson’s interiors aren’t just whimsical. Her taste fuses vintage 70s glamour with laidback California cool: an antique piano and record player meet avocado-green cupboards and shaggy mohair sofas. The result is a home that feels lived-in, personal, and utterly charismatic.

Johnson’s home shows how luxury doesn’t always mean marble minimalism. It proves that eccentricity and playfulness — when curated — can feel just as elevated as “quiet luxury.”

Sienna Miller’s Buckinghamshire Cottage

Image credit: Sienna Miller’s cottage interiors via Architectural Digest

Sienna Miller, the boho It-Girl of the 2000s, has carried her romantic sensibility into her English country home: a 16th-century thatched-roof cottage in Buckinghamshire.

In collaboration with director friend Gaby Dellal, Miller styled the cottage with rustic fireplaces, painted glass doors, exposed beams, and dreamy cream-pink walls. The result is a romantic, slightly whimsical take on English countryside chic.

Image Credit: Sienna Miller’s home via Architectural Digest

Her décor is sprinkled with bohemian eccentricities: a 1930s Parisian lantern, art deco wallpapers, annotated classics on bookshelves. She reserves her outhouse for friends “madly in love” — pure Sienna.

Miller demonstrates how heritage spaces can be infused with personality. For wealthy readers, it suggests that rustic need not mean outdated; instead, it’s about layering history with rock’n’roll glamour.

Paloma Elsesser’s Brooklyn Bohemia

Image credit: Paloma Elsesser’s townhouse interiors via Architectural Digest

Supermodel Paloma Elsesser’s Brooklyn townhouse, designed with Gregory Rockwell and Hester Hodde, is inspired by her many trips to Italy's fashion capital, Milan. It's a space that feels unapologetically personal, eclectic, and magnetic — much like her own presence on the runway.

Elsesser, the first curve model to win Model of the Year, has the unequivocal aura of a rock star. Her wardrobe is celebrated for its vintage quirks and bold unpredictability, and her interiors mirror that ethos perfectly.

The kitchen alone makes a statement: marble counter tops, walnut stools, and neoclassical pillars lend gravitas, while citrus-green walls inject energy and warmth. It’s a room that manages to be both elegant and daring.

Elsewhere, her décor brims with Milanese kookiness: perforated vents, a zany black-and-white light fixture, a tiny R. Crumb Devil Girl statue, and a space-age sofa. But balance arrives through a timeless neutral palette — creams and taupes that anchor the eccentric details.

Her dining table is ovoid, designed to echo the oval shape of the room itself — a small but telling example of her eye for cohesion. And then there’s the bold pop of colour: a bright red Taylor Simmons artwork that transforms the space into something unforgettable.

Most poignant, however, is the photograph of her great-great-great grandmother that she keeps in her kitchen. It’s a reminder of the lineage of strong women who inspire her — a grounding detail that elevates her interiors from stylish to soulful.

Image Credit: Paloma Elsesser’s kitchen via Architectural Digest

Elsesser shows how interiors can blend storytelling and sophistication, a formula increasingly valued by HNWIs. It’s not just about beauty — it’s about curating homes that reflect legacy, risk-taking, and lived experience.

Gwyneth Paltrow’s Serene Montecito Sanctuary

Image credit: Gwyneth Paltrow’s family home interiors via Architectural Digest

The interiors of Gwyneth Paltrow’s family home in Montecito function almost like a living embodiment of her brand, GOOP. For Paltrow, the house isn’t just a place to live; it’s a stage for wellness, luxury, and personal storytelling.

Designed with architects Robin Standefer and Stephen Alesch, the property seamlessly marries European grandeur (Georgian proportions, checked stone floors, fireplaces) with Californian wellness cues (built-in sauna, meditation spaces, hand-painted wall landscapes). The result? A home that feels as much like a spa retreat as it does a residence.

The palette is deliberately serene: grey marble, cool white stone, leafy greens, and soft blues. Together, they encourage mindfulness and calm — central tenets of the GOOP philosophy. Even the kitchen is curated to align with her lifestyle, stocked with organic produce and clean-lined cookware that wouldn’t look out of place in a GOOP campaign.

Image Credit: Gwyneth Paltrow’s kitchen via Architectural Digest

By opening her doors to Architectural Digest, Paltrow offered more than a glimpse of luxury interiors — she collapsed the boundary between public brand and private life. Her home communicates that GOOP is not a marketing construct, but a way of living deeply embedded in her personal world.

Paltrow’s interiors underscore the power of home-as-brand. Her house is an asset in both the financial and cultural sense — a reflection of status, wellness, and legacy.

Michelle Dockery’s London Townhouse

Image credit: Michelle Dockery's home interiors via Architectural Digest

Downton Abbey star Michelle Dockery’s London townhouse, designed with Emma Ainscough, is equal parts chic and personal.

Her hallway doubles as a gallery of collected artworks; her shelves brim with books on architecture. A Slim Aarons photograph in her dining area nods to her cinematic sensibility. Pops of red in each room bring consistency and flair.

Dockery’s career is also woven into her interiors: SAG Awards on the shelves, gifts from co-star Dame Maggie Smith, and subtle nods to her screen presence through design choices that echo Lady Mary’s restrained sophistication. The four-poster bed and plush velvet curtains suggest a nod to heritage glamour, while contemporary Soho Home lamps and pops of red add modernity.

Her interiors feel like an extension of her screen persona: graceful, intelligent, and quietly magnetic. This townhouse captures Dockery’s dual role as both a global actress and a very English tastemaker.

Image Credit: Michelle Dockery’s London Townhouse interiors via Architectural Digest

Final Thoughts

Interior design is adding a striking new dimension to what it means to have ‘it’ in 2025. Instagram posts are no longer just flaunting carefully curated outfits — they’re transforming interiors into status symbols, as covetable as the latest Bottega clutch or Chanel jacket.

But it’s also more profound than aesthetics. The viral house tour format allows tastemakers to project a magnetism closer to that of original it-girl Clara Bow. As they glide through their homes, talking animatedly about esoteric passions and eccentric antique finds, we too are drawn in — disarmed for a moment — by their orbit of charisma.

The best-dressed actresses and supermodels today are discovering that home curation lets them tell a richer story of who they are. Through interiors, we’re offered not just a peek into their wardrobes but into their entire world: where they’ve travelled, what food they adore, which art ignites them. All presented, of course, with the nonchalant sprezzatura of a paparazzi shot.

And just as Alexa Chung’s leopard-print coat triggered a shopping frenzy in 2015, Paloma Elsesser’s phenomenal statement sofa is no doubt being imitated right now in stylish living rooms across the globe.

These six women are redefining what it means to be an It-Girl by doubling down on the indefinable quality that started it all: charisma.

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